How many of the layperson out there actually give a fuck about tattoo education? Or, better yet, are completely ignorant to the fact that there is a higher level of education about tattoos? There is a huge world of education out in this vast galaxy of media driven blue collar bullshit and teeny bopper news that we call the Internet. You used to have to look for it or know where to look for it, that is before Kris Richter started her Beyond The Ink campaign.I first met Kris through my former boss, Danny Fugate, owner of Ambition Tattoo in Knoxville, TN. She did a seminar entitled "The Not So Secret Secsrets Of The Tattoo World" at my shop in Florida a little over a year and a half ago, and it was such a relatable way for the uneducated client to getter better aquatinted with everyday common knowledge that the experienced tattoo artist would want their client to know before even stepping foot in the door. There are many other topics that Kris touches on as well. She gives a basic breakdown of the elements you need to take into consideration before you get a tattoo, like portfolio viewing and even poses the question "Ready For A Commitment?". She explains how communicating with your artist is of utmost importance and also giving your artist the trust that should be given to an experienced tattoo artist that has passed all of your credential checks. One of my favorite topics is "Respect: You Get What You Give". It's about client etiquette (FUCKIN AWESOME). I mean, client etiquette... who knew there was such a thing? She hits on size requirements and body placement, cleanliness of studio and aftercare importance, and even price. "There are BAD tattoos, OK tattoos, GOOD tattoos, and AMAZING tattoos... it's your choice", that says it right there. This is something the uninformed client isn't necessarily aware of. Most folks walk into a tattoo joint and expect to get a guy that will tattoo whatever garbage idea you bring in off of google search or Pinterest.